上週結束了設計課期中報告之一。至目前為止，我們到底做了什麼?
這學期的設計課兵分兩路，星期一由基義老師上課，星期四由曾柏庭老師(Borden)上課。Borden studio的主題是: 為麥當勞設計一個新的business & space。這麼說其實簡化了，還是直接把Borden寫的project brief貼上給大家參考吧!
THE MAC STUDIO
Project brief:
Designers have used Corporate Visual Identity Systems (CVIS) to widen the communications mix. Using name, symbol and/or logo, typography, color and slogan, a CVIS helps transmit a company’s visual identity through fixed assets, such as buildings, vehicles and other business collateral. This wider view of business communications adds an eighth P, publications, to the seven Ps of service marketing: product, price, place, promotion, participants, physical evidence and process.
Facing the ever-changing phenomenon of today’s global practice, corporate giant such as McDonald’s will seek for a strategy that will further extend it’s know-how into the areas where the combined effect is more then two. Assuming that its core service –fast food – will be slowly becoming complimentary rather then primary, the question of how the McDonald’s can work with other professions to sustain as a global leader in providing cutting-edge service and vision to its customers and users become fundamentally significant.
In this particular design studio, students will be conducting in-depth researches and exploring avant-garde ideas to promote and resolve apparent conflicts into working solutions. They will be asked to think, to sketch, to propagate ideas in the forms of diagrams, matrixes, drawings and models. At the end of the 9-week design studio, all of the work created will be compiled into a book named “NCTU’s Guide to McDonald’s.”
Project Schedule:
Week 01 – Defining research (discussing scenarios and topics)
Week 02 – Conducting research (laying out concept)
Week 03 – Conducting research (laying out program & matrix)
Week 04 – Conducting research (laying out verbs)
Week 05 – Making (sketching diagrams)
Week 06 – Making (sketching models)
Week 07 – Making (sketching drawings)
Week 08 – Making (finalizing presentation)
Week 09 – Making (finalizing presentation)
Week 10 – Presenting (finalizing presentation)
Week 11 – Compiling the book, “NCTU’s Guide to McDonald’s.”
